FireSentinel
FireSentinel
Equipping firefighters with autonomous robot dogs that go where humans can’t.
Equipping firefighters with autonomous robot dogs that go where humans can’t.
Role
Role
Product Designer
Product Designer
Timeline
Timeline
12 weeks
Spring 2025
12 weeks
Spring 2025
Team
Team
4 Product Strategists
4 Product Strategists
Tools/Skills
Tools/Skills
Figma
Figma
Notion
Notion
GTM Strategizing
GTM Strategizing
01
01
Overview
Overview
Erratic weather and limited manpower puts people at unacceptable risk.
Erratic weather and limited manpower puts people at unacceptable risk.
As the effects of climate change increasingly become tangible, our capacity to fight against them remains limited. In early 2025, a series of fires in the Los Angeles area killed over 30 people and caused nearly $50B in property losses.
As the effects of climate change increasingly become tangible, our capacity to fight against them remains limited. In early 2025, a series of fires in the Los Angeles area killed over 30 people and caused nearly $50B in property losses.
While preventative measures were limited by the weather’s volatility, a deeper systemic issue is also at hand—the decreasing bandwidth of firefighting power. The Los Angeles Fire Department (LAFD) operates with less than 1 firefighter per 1,000 residents, a ratio lower than most major U.S. cities. With worsening climate conditions and stretched-thin firefighters, both civilians and first responders are put at unacceptable risk.
While preventative measures were limited by the weather’s volatility, a deeper systemic issue is also at hand—the decreasing bandwidth of firefighting power. The Los Angeles Fire Department (LAFD) operates with less than 1 firefighter per 1,000 residents, a ratio lower than most major U.S. cities. With worsening climate conditions and stretched-thin firefighters, both civilians and first responders are put at unacceptable risk.
For ACAD 181: Disruptive Innovation, a course at USC’s Iovine and Young Academy, I worked with three others to create FireSentinel: a deployable, autonomous robotics system designed to support wildfire response through live telemetry, suppression capabilities, and safer situational access. Though our work was grounded in business strategy and venture thinking, I led key efforts on operational system design, translating abstract risk into tangible, field-ready interfaces and user flows.
For ACAD 181: Disruptive Innovation, a course at USC’s Iovine and Young Academy, I worked with three others to create FireSentinel: a deployable, autonomous robotics system designed to support wildfire response through live telemetry, suppression capabilities, and safer situational access. Though our work was grounded in business strategy and venture thinking, I led key efforts on operational system design, translating abstract risk into tangible, field-ready interfaces and user flows.
02
02
Problem Space
Problem Space
Wildfire response systems are grimly under-equipped.
Wildfire response systems are grimly under-equipped.
First responders often enter unfamiliar terrain with limited knowledge, including a lack of visibility and aerial support. This was one of the main deadly factors of the wildfires that ravaged LA—winds up to 100 mph forced water-dropping helicopters and planes to remain on the ground, causing firefighters to solely rely on ground crews. These unpredictable weather behaviors also caused the fires to spread unpredictably, sending burning embers across the county and sparking new fires.
First responders often enter unfamiliar terrain with limited knowledge, including a lack of visibility and aerial support. This was one of the main deadly factors of the wildfires that ravaged LA—winds up to 100 mph forced water-dropping helicopters and planes to remain on the ground, causing firefighters to solely rely on ground crews. These unpredictable weather behaviors also caused the fires to spread unpredictably, sending burning embers across the county and sparking new fires.
The world, including California, is increasingly prone to wildfires due to climate change, with arid conditions increasing LA's wildfire likelihood by 35%. In fact, in LA, each firefighter is responsible for protecting over 1,140 residents — nearly 30% more than their counterpart cities such as San Francisco. This isn’t just a resource issue, but a systemic one. When firefighters are made to choose between safety and speed, lives are forced in the middle and put at risk. According to our user interview with Santa Cruz firefighter Brian Sheckler:
The world, including California, is increasingly prone to wildfires due to climate change, with arid conditions increasing LA's wildfire likelihood by 35%. In fact, in LA, each firefighter is responsible for protecting over 1,140 residents — nearly 30% more than their counterpart cities such as San Francisco. This isn’t just a resource issue, but a systemic one. When firefighters are made to choose between safety and speed, lives are forced in the middle and put at risk. According to our user interview with Santa Cruz firefighter Brian Sheckler:
“Recent fatalities have led our crew to strengthen safety protocols, emphasizing the urgent need to protect firefighters on the front lines.”
“Recent fatalities have led our crew to strengthen safety protocols, emphasizing the urgent need to protect firefighters on the front lines.”
In order to begin closing the gap between civilian/firefighter safety and environmental/systemic limitations, our team asked:
In order to begin closing the gap between civilian/firefighter safety and environmental/systemic limitations, our team asked:
HMW empower first responders with autonomous tools that extend their reach, enhance safety, and provide real-time data in the most dangerous zones?
03
03
Solution
Solution
Meet your trusty companion!
Meet your trusty companion!
FireSentinel is an autonomous, deployable robotics system designed to augment wildfire response, with enhanced visibility, suppression support, and safer access to dangerous fire zones. Our first robot model is called DAWG, or Deployable Autonomous Wildfire Guardian.
FireSentinel is an autonomous, deployable robotics system designed to augment wildfire response, with enhanced visibility, suppression support, and safer access to dangerous fire zones. Our first robot model is called DAWG, or Deployable Autonomous Wildfire Guardian.
Telemetry Dashboard
Telemetry Dashboard
An overview of all active and deployed FireSentinel DAWG units in each neighborhood/region.
An overview of all active and deployed FireSentinel DAWG units in each neighborhood/region.
Highlighting the number of units
Highlighting the number of units
, home engine
, home
,
station
engine
, station
and Fire Hazard Safety Zone
and Fire Hazard
.
Safety Zone
.
A panel showing the critical stats of each DAWG unit within a certain target area.
A panel showing the critical stats of each DAWG unit within a certain target area.
Map
Map
A color coded map corresponding to the Fire Hazard Safety Zones from the Office of the State Fire Marshal and the National Interagency Fire Center.
A color coded map corresponding to the Fire Hazard Safety Zones from the Office of the State Fire Marshal and the National Interagency Fire Center.
DAWG units are housed at certain stations strategically
DAWG units are housed at certain stations strategically placed in Very High Fire Hazard
placed in Very High Fire Hazard Safety Zones
Safety Zones
.
.
DAWG Console
DAWG Console
For each deployed DAWG unit, view a detailed list of live operation and system diagnostics.
For each deployed DAWG unit, view a detailed list of live operation and system diagnostics.
With a 3D visualization of its location, enable a water- and fire retardant-suppression system and execute certain tasks such as scouting.
With a 3D visualization of its location, enable a water- and fire retardant-suppression system and execute certain tasks such as scouting.
All metrics can be exported and integrated into pre-existing Incident Command Systems (ICS) in standardized NFIRS (National Fire Incident Reporting System) or CAD (Computer-Aided Dispatch) data formats.
All metrics can be exported and integrated into pre-existing Incident Command Systems (ICS) in standardized NFIRS (National Fire Incident Reporting System) or CAD (Computer-Aided Dispatch) data formats.
04
04
Process
Process
We analyzed this landscape from a few key angles.
We analyzed this landscape from a few key angles.
User Research
User Research
We conducted a user interview with Santa Cruz firefighter Brian Sheckler, understanding the pain points of current first responders while also understanding the limitations of our product.
We conducted a user interview with Santa Cruz firefighter Brian Sheckler, understanding the pain points of current first responders while also understanding the limitations of our product.
Findings:
Findings:
Danger protocols increased within his home fire station after a recent on-station death.
Danger protocols increased within his home fire station after a recent on-station death.
Their fire station is welcoming to new technology, but must pass rigorous on-site testing before implementation (e.g., drills, on-calls).
Their fire station is welcoming to new technology, but must pass rigorous on-site testing before implementation (e.g., drills, on-calls).
While the projected annual investment for FireSentinel is $25K - $100K, stations can individually apply for FEMA's Assistance to Firefighters Grant Program to support this.
While the projected annual investment for FireSentinel is $25K - $100K, stations can individually apply for FEMA's Assistance to Firefighters Grant Program to support this.
VC Trend Analysis
VC Trend Analysis
We also looked at the likelihood Firesentinel would receive Seed/Series A funding. To position FireSentinel’s relevance, we studied the growing market of global fire safety equipment.
We also looked at the likelihood Firesentinel would receive Seed/Series A funding. To position FireSentinel’s relevance, we studied the growing market of global fire safety equipment.
Findings:
Findings:
There has been a surge in AI and robotics investing.
Within 2024, global VC funding for AI startups reached $131.5B, a 52% increase from the previous year, with AI deals comprising over 60% of total VC investments in Q4.
There has been a surge in AI and robotics investing.
Within 2024, global VC funding for AI startups reached $131.5B, a 52% increase from the previous year, with AI deals comprising over 60% of total VC investments in Q4.
There is a labor shortage in emergency services.
Again, LAFD’s 3,500 firefighters are responsible for nearly 4 million residents, a ratio that challenges the department’s ability to respond effectively to emergencies, according to CNN. By contrast, San Francisco employs more than 1,800 firefighters for a population of 1.5 million.
There is a labor shortage in emergency services.
Again, LAFD’s 3,500 firefighters are responsible for nearly 4 million residents, a ratio that challenges the department’s ability to respond effectively to emergencies, according to CNN. By contrast, San Francisco employs more than 1,800 firefighters for a population of 1.5 million.
There is a labor shortage in emergency services.
Again, LAFD’s 3,500 firefighters are responsible for nearly 4 million residents, a ratio that challenges the department’s ability to respond effectively to emergencies, according to CNN. By contrast, San Francisco employs more than 1,800 firefighters for a population of 1.5 million.
There is a growing market sector on emergency response and disaster management.
Over 930 startups and 26,200 companies operate in the field, with the market projecting to reach $177.7B by 2025.
There is a growing market sector on emergency response and disaster management.
Over 930 startups and 26,200 companies operate in the field, with the market projecting to reach $177.7B by 2025.
Highlighting these needs, my team and I based our product on three core features:
Highlighting these needs, my team and I based our product on three core features:
Cross-functional tracking and communication among other fire departments for task optimization.
Cross-functional tracking and communication among other fire departments for task optimization.
A high-level visualization of active sites, for resource prioritization and reallocation.
A high-level visualization of active sites, for resource prioritization and reallocation.
A high-level visualization of active sites, for resource prioritization and reallocation.
A high-level visualization of active sites, for resource prioritization and reallocation.
05
05
Interface
Interface
I took lead on an interface that prioritizes our key features.
I took lead on an interface that prioritizes our key features.
Iterations
Iterations
For a page that needed to condense a lot of information, I wireframed the DAWG Console page to emphasize the most important information.
For a page that needed to condense a lot of information, I wireframed the DAWG Console page to emphasize the most important information.
Condensing all the live operation and system diagnostics was challenging, especially when accommodating future iterations with potentially more metrics. I tinkered the most with hierarchy and information grouping.
Condensing all the live operation and system diagnostics was challenging, especially when accommodating future iterations with potentially more metrics. I tinkered the most with hierarchy and information grouping.
For the Telemetry Dashboard, I also iterated the most on hierarchy and information grouping. This was also the first time I designed my own icons to easily represent the most critical information at-a-glance for firefighters.
For the Telemetry Dashboard, I also iterated the most on hierarchy and information grouping. This was also the first time I designed my own icons to easily represent the most critical information at-a-glance for firefighters.
And with the creative freedom I had in designing, I had the chance to focus on the details — playing with icon states and interactive elements for clear status communication for the Map feature.
And with the creative freedom I had in designing, I had the chance to focus on the details — playing with icon states and interactive elements for clear status communication for the Map feature.
Design System
Design System
To create consistent and scalable branding, I combined all elements into a balanced design system. This also allows FireSentinel to accelerate its development process, focusing its R&D more on the hardware.
To create consistent and scalable branding, I combined all elements into a balanced design system. This also allows FireSentinel to accelerate its development process, focusing its R&D more on the hardware.
06
06
Business Strategy
Business Strategy
To make our dreams reality, we had to ground our goals.
To make our dreams reality, we had to ground our goals.
Competitor Analysis
Competitor Analysis
Within already existing companies that specialize or include firefighting robotics systems, FireSentinel reigns on top—especially within its hybrid capabilities and residential targets.
Within already existing companies that specialize or include firefighting robotics systems, FireSentinel reigns on top—especially within its hybrid capabilities and residential targets.
Product Rollout
Product Rollout
To synthesize the business skills we had learned in class, we also emphasized the feasibility of our product given Series A funding. With certain KPIs, such as legal certification and DAWG R&D on-field iteration, we fully laid out the implementation of FireSentinel for a fiscal year.
To synthesize the business skills we had learned in class, we also emphasized the feasibility of our product given Series A funding. With certain KPIs, such as legal certification and DAWG R&D on-field iteration, we fully laid out the implementation of FireSentinel for a fiscal year.
Highlighting these needs, my team and I based our product on three core features:
Highlighting these needs, my team and I based our product on three core features:
Defining a B2G (business-to-government) model to target some of the most vulnerable residential areas.
Defining a B2G (business-to-government) model to target some of the most vulnerable residential areas.
Wielding AI to synthesize live data to optimize safe and effective approaches for robot units and first responders.
Wielding AI to synthesize live data to optimize safe and effective approaches for robot units and first responders.
Outsourcing base robot systems to modularize firefighting systems, accommodating all fire-prone areas.
Outsourcing base robot systems to modularize firefighting systems, accommodating all fire-prone areas.
07
07
Takeaways
Takeaways
Design is exciting and rewarding. ⚡️
Design is exciting and rewarding. ⚡️
As a new designer self-teaching Figma and design principles, the collaborative nature of this class made me even more excited to pour in my time and effort to pivoting my career goals.
As a new designer self-teaching Figma and design principles, the collaborative nature of this class made me even more excited to pour in my time and effort to pivoting my career goals.
Design is a holistic process. 🌐
Design is a holistic process. 🌐
Being involved in the business- and capital-aspect of our product allowed me to be a more informed and intentional designer. With this class taking on a more product management angle, I was forced to lean outside of my newfound niche of UI/UX. Being receptive to all aspects of a product is important to designing a more intuitive product that fits your user better.
Being involved in the business- and capital-aspect of our product allowed me to be a more informed and intentional designer. With this class taking on a more product management angle, I was forced to lean outside of my newfound niche of UI/UX. Being receptive to all aspects of a product is important to designing a more intuitive product that fits your user better.
Visual storytelling is critical in new ventures. 🎨
Visual storytelling is critical in new ventures. 🎨
Out of all crit sessions, we mainly iterated the most on our user scenario of our pitch deck. My team and I held countless calls and meetings to extract the key message of our product, in a way that made the most sense to our target audience, from more pathos to logos.
Out of all crit sessions, we mainly iterated the most on our user scenario of our pitch deck. My team and I held countless calls and meetings to extract the key message of our product, in a way that made the most sense to our target audience, from more pathos to logos.
User interviews are the clearest way to define pain points. 🗣️
User interviews are the clearest way to define pain points. 🗣️
If more time allowed for the scope of this product’s development, we would have greatly benefited from interviewing more firefighters, especially across the LA county. While this product is designed to be scaled, the bandwidth gap among LA firefighters is among the most critical. Understanding specific pain points more closely would allow our product to integrate more seamlessly with already existing workflows.
If more time allowed for the scope of this product’s development, we would have greatly benefited from interviewing more firefighters, especially across the LA county. While this product is designed to be scaled, the bandwidth gap among LA firefighters is among the most critical. Understanding specific pain points more closely would allow our product to integrate more seamlessly with already existing workflows.
And a special shoutout to my team members Cooper, Costa and Siena — and Chris Swain for his professional mentorship throughout this process!
And a special shoutout to my team members Cooper, Costa and Siena — and Chris Swain for his professional mentorship throughout this process!