Chewsy
Chewsy
Explore new cultural foods with confidence and ease.
Explore new cultural foods with confidence and ease.
Role
Role
Product Designer
Product Designer
Timeline
Timeline
24 Hours
Spring 2025
24 Hours
Spring 2025
Team
Team
4 Product Strategists
4 Product Strategists
Tools/Skills
Tools/Skills
Figma
Prototyping
Product Thinking
Figma
Prototyping
Product Thinking
01
01
Summary
Summary
As part of a 24-hour design challenge through CreateSC, I teamed with three others to create something that digitizes tangible experiences. As my first designathon, we went through the entire design process from ideation to prototyping, creating a social mobile AR-powered app that allows users with dietary restrictions to explore food freely. Check out our Devpost submission here!
As part of a 24-hour design challenge through CreateSC, I teamed with three others to create something that digitizes tangible experiences. As my first designathon, we went through the entire design process from ideation to prototyping, creating a social mobile AR-powered app that allows users with dietary restrictions to explore food freely. Check out our Devpost submission here!
02
02
Problem Space
Problem Space
Over 300 million people suffer from severe food allergies—myself included.
Over 300 million people suffer from severe food allergies—myself included.
This makes it difficult to navigate exploring new foods, both within one’s own culture and learning about new ones. As someone who’s always actively trying new foods around LA, and planning on studying abroad, this culinary barrier bars me from freely exploring and understanding my own cultural identity.
This makes it difficult to navigate exploring new foods, both within one’s own culture and learning about new ones. As someone who’s always actively trying new foods around LA, and planning on studying abroad, this culinary barrier bars me from freely exploring and understanding my own cultural identity.
Food is community: with other obstacles such as language barriers and allergy shame, the spirit of exploration and community often gets buried.
Food is community: with other obstacles such as language barriers and allergy shame, the spirit of exploration and community often gets buried.
HMW enable those with dietary restrictions to confidently try new foods?
HMW enable those with dietary restrictions to confidently try new foods?
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03
Solution
Solution
Chewsy is a social app that scans menus and breaks down ingredients in real time.
Chewsy is a social app that scans menus and breaks down ingredients in real time.
Create your profile with dietary needs and preferences.
Create your profile with dietary needs and preferences.
Personalization is key throughout the Chewsy experience—every user has unique needs, and this feature ensures their food journey is tailored accordingly.
Personalization is key throughout the Chewsy experience—every user has unique needs, and this feature ensures their food journey is tailored accordingly.
Scan physical or digital menus to instantly identify dishes, even in foreign languages.
Scan physical or digital menus to instantly identify dishes, even in foreign languages.
Many menus are written in foreign languages or use unfamiliar terminology—scanning removes this language barrier and builds user confidence.
Many menus are written in foreign languages or use unfamiliar terminology—scanning removes this language barrier and builds user confidence.
Automatically checking for restrictions saves users time and reduces the mental burden of scanning each dish manually.
Automatically checking for restrictions saves users time and reduces the mental burden of scanning each dish manually.
Geographically see where you and your friends like to eat, given their own dietary needs.
Geographically see where you and your friends like to eat, given their own dietary needs.
Navigating food allergies and preferences can be isolating and anxiety-inducing.
Navigating food allergies and preferences can be isolating and anxiety-inducing.
Visually mapping the different needs of your friends makes for a more reassured and exploration-focused food experience, connecting with both friends and different cultures.
Visually mapping the different needs of your friends makes for a more reassured and exploration-focused food experience, connecting with both friends and different cultures.
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04
Design Process
Design Process
I. Ideation
I. Ideation
We began our process by whiteboarding and moodboarding initial ideas to explore visual and thematic directions, and identify common threads in our concept.
We began our process by whiteboarding and moodboarding initial ideas to explore visual and thematic directions, and identify common threads in our concept.
When we formed as a team, we all shared our love for exploring new foods and cultures. We all believe in the power of eating as a way to understand a culture’s story, rituals, and context. However, one problem continued to come up: the dietary restrictions that many people face when trying new foods.
When we formed as a team, we all shared our love for exploring new foods and cultures. We all believe in the power of eating as a way to understand a culture’s story, rituals, and context. However, one problem continued to come up: the dietary restrictions that many people face when trying new foods.
II. Concept Validation
II. Concept Validation
From there, we moved to FigJam to map out the user flow—detailing specific user actions, decision points, and outlining each individual screen of the app.
From there, we moved to FigJam to map out the user flow—detailing specific user actions, decision points, and outlining each individual screen of the app.
Midway through building our flow, we conducted user interviews to better understand what features and experiences users actually wanted. These insights helped us refine our flow and prioritize functionality that addressed real user pain points.
Midway through building our flow, we conducted user interviews to better understand what features and experiences users actually wanted. These insights helped us refine our flow and prioritize functionality that addressed real user pain points.
III. Design
III. Design
Wireframing
Wireframing
From these defined pain points and user flows, we started to wireframe, then moving from low- to high-fidelity screens of our core features.
From these defined pain points and user flows, we started to wireframe, then moving from low- to high-fidelity screens of our core features.
Onboarding
Onboarding
I took the main lead on the onboarding process, designing an intuitive experience of filling out a user profile. To reduce the user’s cognitive load, I researched the user journeys of other apps such as Headspace and Yelp. I also tested various interaction design options and icon labeling to maintain the explore-centric feel of our brand identity.
I took the main lead on the onboarding process, designing an intuitive experience of filling out a user profile. To reduce the user’s cognitive load, I researched the user journeys of other apps such as Headspace and Yelp. I also tested various interaction design options and icon labeling to maintain the explore-centric feel of our brand identity.
Menu Scanner
Menu Scanner
Given our time constraints, my other team members worked on our other core features: Chewsy’s Menu Scanner & Community Map. We rapidly iterated, focusing on feature placement and interaction design.
Given our time constraints, my other team members worked on our other core features: Chewsy’s Menu Scanner & Community Map. We rapidly iterated, focusing on feature placement and interaction design.
After our final designs, we prototyped them all in 3 user flows and ensured the user experience gave room to increased discovery experience and confidence.
After our final designs, we prototyped them all in 3 user flows and ensured the user experience gave room to increased discovery experience and confidence.
Community Map
Community Map
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05
Takeaways
Takeaways
Humanizing design is essential. 🫂
Humanizing design is essential. 🫂
As someone who’s experienced allergy scares and reactions before, the premise behind Chewsy was important and personal. With the understanding that food opens the door to community, we anchored our core features to allow the user to discover and explore—ultimately making them more confident in expressing their dietary needs.
As someone who’s experienced allergy scares and reactions before, the premise behind Chewsy was important and personal. With the understanding that food opens the door to community, we anchored our core features to allow the user to discover and explore—ultimately making them more confident in expressing their dietary needs.
The design process is messy. 💭
The design process is messy. 💭
We spent a third of our 24-hour sprint ideating, ensuring that our concept was viable and necessary. Connecting the dots between our various ideas, it took us user interviews and stepping back to refine a solid problem space.
We spent a third of our 24-hour sprint ideating, ensuring that our concept was viable and necessary. Connecting the dots between our various ideas, it took us user interviews and stepping back to refine a solid problem space.
Surrounding yourself with talent is the most valuable vehicle for growth. 🪜
Surrounding yourself with talent is the most valuable vehicle for growth. 🪜
I worked with a team of others who are relatively more experienced and well-versed in design and sprint challenges. This sprint was where I could tangibly see myself grow as a designer. From learning new Figma shortcuts, to whiteboarding and user journey mapping, to extracting key features from our ideas: all areas that I have become more confident navigating to be a well-rounded and informed designer.
I worked with a team of others who are relatively more experienced and well-versed in design and sprint challenges. This sprint was where I could tangibly see myself grow as a designer. From learning new Figma shortcuts, to whiteboarding and user journey mapping, to extracting key features from our ideas: all areas that I have become more confident navigating to be a well-rounded and informed designer.